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    Case study - HMS

    The HR team gets 50 hours back every week - and that's just from one agent.

    HMS is a managed services provider for banks, government offices, and other leading companies in the Israeli market. HMS recently implemented Uplift and is already saving dozens of working hours per month, enabling employees to focus on strategic thinking and work rather than manual labor and copying data from one document to another.

    "This never worked the way we needed - not even with AI. Uplift cracked it, and these days I lean on it all the time."

    Hila Cohen Shitrit - Head of HR & Recruitment, Management Board, HMS
    50 hours a week, back
    CV formatting took each recruiter 5 hours a week. Now it takes minutes.
    Reporting got a lot easier
    The CEO's internal recruiting report had so many moving parts the team almost gave up. Now it lands every single week.
    3 departments, and more joining
    Recruitment, data, and marketing automations - all on Uplift.

    Figures as told by HMS in a recorded interview, July 2026. Time saved is the team's own estimate.

    The challenge

    The task everyone tried to automate - and nothing ever stuck.

    Every CV processed by HMS is reformatted according to the company's template (to ensure proper branding for clients). Each recruiter typically handles about eight open positions, and the formatting alone took each recruiter around five hours a week - instead of focusing on recruiting, smart employees wasted hours adjusting fonts and spacing.

    "For years, the second anyone said the word 'automation' in a room, I'd pounce - 'can you do it? can you close this for me?' - always about the CVs. And it always fell apart."

    CV FORMATTING, PER RECRUITER, PER WEEKBefore~5 hoursWith Upliftminutesdrop the file in, get it backTeam estimate, as told by HMS.

    The CEO report that was never built.

    Recruiting employees for clients is a highly important part of HMS's work. The CEO wanted a weekly snapshot of recruitment status: which positions opened, who was hired, what moved since last week. The recruiting system simply lacked the capability to generate this. Hila tried building it manually several times, and later with AI tools, but it was never accurate enough.

    "I'd sit with it three, four hours, and in the end I'd just give up and not send it at all. Now? I drop in the Excel files and it comes back done - one for us, one for the subsidiary. And when the CEO wants a change, it just happens."

    THE WEEKLY RECRUITMENT REPORTBefore: attempted, abandoned3-4 hours per attemptWith Uplift: every weekRuns for HMS and its subsidiary, from two Excel exports.
    Why Uplift?

    Why a firm this careful about its systems chose Uplift.

    Security in the room from day one

    HMS works inside top-tier banks and government bodies. Its first Uplift meeting had the GRC lead, the DPO, and the sysadmin in the room, and every workflow runs inside HMS's own data rules.

    Built and run for her

    Hila describes the process she wants; Uplift turns it into a working automation - integrations, edge cases, testing, and upkeep included. Recruitment and executive reporting land as finished workflows, so her team stays focused on the work that matters.

    Delivered working, then trusted

    "I told them straight, before they even walked in: show up and make this actually work, and you've won the whole recruitment team over." The first workflow landed, survived a week of team feedback, and has run ever since.

    How a new process gets built at HMS now.

    "The first thing I do is chat with the Uplift agent - it actually helps me get my own head straight. It keeps asking me questions back, I go over what I wrote again after, and at the end there's the build diagram. Really easy."

    1

    She describes it

    Hila opens a new process in the product herself. The agent asks questions back, breaks the process down, and ends with a diagram she can review.

    2

    Uplift builds it

    The team turns the scoped process into a working automation - integrations, edge cases, and testing included.

    3

    The team stress-tests it

    The first workflow went through about a week of feedback ping-pong with the recruitment team before everyone trusted it.

    4

    It just runs

    The CV workflow and the CEO report now run as part of the routine. When the CEO wants a change, it's done.

    What changed, in her words.

    "The CV formatting - take that away from my team now and they'd never let me hear the end of it. Not one of them is going back to doing it by hand."

    On the CV workflow

    "It's not each person picking the font they like, the spacing they like anymore. It all comes out the same now. Like a little CV production line."

    On consistency, not just speed

    "I trust Uplift a hundred percent, they really get me. That report? I put them through boot camp with it - and they came through."

    On working with the Uplift team
    What's next

    From a few workflows to a way of working.

    There's an approvals workflow in progress now. That one won't save much time, and it isn't meant to - it's there so nothing slips when an approval moves between people. Hila scoped it herself, a process that spans several systems, right in the product. And she pushes her own team to dream bigger:

    "I keep telling them, don't stop at 'just sort my expenses into a spreadsheet.' Go big - have it send the finished email to the CEO, too."

    "I can build a thousand automated processes now. On my own I never would have, and if I'd tried, they wouldn't have come out good enough. So yes, of course I recommend them."

    Hila Cohen Shitrit - head of HR & recruitment, management board, HMS

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