ABOUT UPLIFT
We're building the execution layer for the people who actually run the work.
Software combined with services. Built so AI agents take routines off your plate - and stay off.
Five operators. Built things at scale. AI-savants by background.
We're not new to AI and agents - we've been building, deploying, and depending on them long before the current cycle. We came together because none of us could find the thing we wanted to use ourselves. So we built it.
- Engineering
Shipped production infrastructure that hundreds of engineers depended on, as VP R&D and CTO at scaled companies.
- Sales
Built and led sales teams at category-defining companies.
- Company building
Took a previous company from formation to $100M+ raised.
- Growth
Built the distribution motions behind multiple AI and SaaS products.
No headshots, no bios - on purpose. The agents we run for customers should carry the weight.
Two kinds of people use AI today. Both are missing the same thing.
The builders
Developers, n8n and Make power users, operators who wire up workflows themselves.
The build was the easy part. Production, maintenance, model updates, integration patches - that's where my week goes now. I built a working agent and inherited a maintenance job I didn't sign up for.
What they need: Someone to take production and maintenance off their plate - without taking the agent away.
The non-builders
The people in HR, sales, finance, ops, marketing. They use ChatGPT to think - they don't run agents.
Most of them don't know agents could automate the routines that eat their week - the copy-pasting between tabs, the same query every Monday. Hundreds of hours per person per year, invisible because nobody's looking.
What they need: Someone to find the routines worth automating, build the agent in plain language, and run it forever.
The middle ground didn't exist as a product - only as expensive consulting. So we built Uplift.
Three beliefs that drive how we build.
Using ChatGPT is not implementing AI. It's working with AI.
Real implementation means having AI work for you, on its own schedule, on real workflows that affect real outcomes. Most companies claiming 'AI adoption' are at 'we have ChatGPT licenses' - which is the AI equivalent of saying you're a programmer because you've used a calculator.
The build is easy. Keeping it running is much harder than people admit.
Most teams underestimate maintenance by 3-4x. The build is one week. The next eighteen months of prompt drift, API changes, model updates, integration patches, edge case fixes - that's where 80% of the cost lives. Anyone selling you 'build it once' is leaving you with a maintenance job.
Agents empower people. They don't replace them.
The framing of 'AI replaces workers' makes catchy headlines and bad product decisions. What actually happens when you take routine work off someone's plate: they spend that time on judgment work, customer-facing work, strategic work - the things they were hired to do. People who use Uplift get more impactful at their jobs. They don't get replaced by it.
What we're not.
- Not a SaaS company. Software-only doesn't work for agents. Agents need owners. We're the owner.
- Not a chatbot builder. We don't make Q&A assistants. We build executing agents that run on schedules and triggers and do real work.
- Not consulting in product clothing. Our service layer is productized, repeatable, and scales. It's not project-based.
Services is the new software.
For two decades, the SaaS bet was simple: ship software, let the customer figure out how to use it. That model is breaking down for AI products specifically - because AI products require ongoing maintenance to stay reliable. The customer can't be the one maintaining model versions, prompt updates, and integration patches.
Uplift sits at the front of this shift. We sell software and service as one product. The customer describes the routine; we build, run, and maintain it. The bet is that the next wave of B2B software looks more like a service relationship and less like a license.
The SaaS era
Ship the license. The customer figures out the rest.
Per-seat pricing. Support as a side function. Services optional and expensive.
The Uplift bet
Software and service, sold as one product.
You describe the routine. We build, run, and maintain it. The service is part of what you're paying for.
There's a routine in your week that should already be running on its own.
Describe it. We'll scope, build, and run the agent.
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